Hostelworld: In Da Hostel With 50 Cent

We've been working with Hostelworld since 2015, repositioning them as a cool way for young travellers to meet the world. A key challenge has been overcoming outdated perceptions of the accommodation. So we've created a series of online films starring some very unexpected guests. They showcase the quality of hostels these days – without being a boring brochure. Here’s the legendary 50 Cent, reprising his role in the most-viewed-ever episode of MTV Cribs. The campaign resulted in 1.2 Billion media impressions earned. Now that's dope!

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Lucky Generals

A creative company for people on a mission.