Amazon: Give

This was the biggest campaign we had ever developed. It was a mammoth operation, which needed to capture Amazon's role, across different occasions, categories, channels and markets as diverse as the US to Japan. With a complex challenge, we hit upon the simple idea of heroing Amazon's iconic packages and the epic journeys they make, to put a smile on the faces of people around the world.

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Lucky Generals

A creative company for people on a mission.

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