Hachette – case study video

Recreating the magic of the bookshop online through technical innovation 

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Hachette, a leading UK trade publishing group, came to BIO in 2012 to transform their online experience. The key to the project was to encourage dwell time, inspire our audience with books and writers that might be new to them, and above all change the behaviour of consumers, using digital technology to create relationships between authors and readers.

The BIO Agency

BIO is an award-winning digital agency consulting and delivering on customer experience-led innovation and transformation. We are one of the only agencies in the UK that can provide an in-house, end-to end service, spanning everything from business vision and strategy to service design, creative innovation and technical development and build. Defining ourselves as Digital Change Agents®, we create customer experiences that are simple, seamless and intuitive, changing the way customers engage and buy from today’s organisations. We work to redefine sectors, helping clients move ahead of their competitors and creating companies fit for the future.