Halfords – case study video

Connecting online with in-store to transform the customer experience

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Halfords, a leading cycle, auto and outdoors retailer, needed to transform from an offline business pushing products and deals to an omnichannel experience built around the customer. We needed to create a digital revolution, linking through online and mobile innovations to the customer in-store. Our vision included a seamless site-to-store experience, with in-store engagement bolstered through live interactive fittings, responsive product displays, real-time ordering and live digital FAQs.

The BIO Agency

BIO is an award-winning digital agency consulting and delivering on customer experience-led innovation and transformation. We are one of the only agencies in the UK that can provide an in-house, end-to end service, spanning everything from business vision and strategy to service design, creative innovation and technical development and build. Defining ourselves as Digital Change Agents®, we create customer experiences that are simple, seamless and intuitive, changing the way customers engage and buy from today’s organisations. We work to redefine sectors, helping clients move ahead of their competitors and creating companies fit for the future.