IRN-BRU. Be a can.
Putting a brand on the front page and on everyone’s lips again.
Get Scotland’s national drink back on the front foot after a high-profile recipe change.
THE BOLD IDEA
Positivity and empowerment, together with a cheeky splash of ‘only IRN-BRU would do that’ edge.
Loads of chat on social, the front page of the Scottish Sun (resulting in more column inches for BRU of course). Job done.