Optrex: Actimist

Actimist This seasonal campaign sees the eye care brand dramatise the effect hay fever has on people's eyes.

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Optrex illustrates hay fever season in a striking way by turning people’s eyelashes into flowers’ stamen, blades of grass and flecks of pollen. This campaign, created by Havas London, dramatizes the effects of allergens on people’s eyes and promotes the brand’s Actimist product. It follows last year’s "Screen eyes," which turned people’s eyes into the shape of screens to illustrate the condition of dryness that occurs from looking at screens for too long. 

Havas London

Havas London is Havas UK's flagship creative agency. Our mission is to make a meaningful difference to the brands, the businesses and the lives of the people we work with. We are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive and grow.