Optrex illustrates hay fever season in a striking way by turning people’s eyelashes into flowers’ stamen, blades of grass and flecks of pollen. This campaign, created by Havas London, dramatizes the effects of allergens on people’s eyes and promotes the brand’s Actimist product. It follows last year’s "Screen eyes," which turned people’s eyes into the shape of screens to illustrate the condition of dryness that occurs from looking at screens for too long.