BBC Radio 4 'Save our Trolls'

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Save Our Trolls is a spoof charity campaign song that aims to raise awareness of a serious cause - online abuse - and ultimately have it recognized as a public health issue.

As part of their series Take Back ConTROLL, BBC Radio 4 Woman’s Hour invited London agency Mother to come up with a creative solution in response to the stories of four women - Charley, Jackie, Charlotte and Kelly - who have each experienced different forms of online abuse. Save Our Trolls is the resulting campaign. 

Mother London

Mother is one of the world’s most respected, independent creative companies, operating at the heart of advertising, experiential, digital, content, design, and product development. We started around one table 23 years ago with three people, all of whom shared the washing up. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients. We are currently AdAge’s International Agency of the Year, Campaign UK’s Agency of the Year, Effie UK’s Most Effective Agency, and APG’s Strategy Agency of the Year.

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