innocent 'On the Bright Side'

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We know the world isn’t always sunshine and roses but the optimistic folk at innocent see things differently with a glass half full of juice. A new Pan-European campaign ‘on the bright side’ aims to inspire people to see the world the innocent way. We hero people who share that positive ethos and strive to brighten their day by doing things we’d all like to do a little more of, given the chance. 

Mother London

Mother is one of the world’s most respected, independent creative companies, operating at the heart of advertising, experiential, digital, content, design, and product development. We started around one table 25 years ago with three people, all of whom shared the washing up. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients.