John Lewis & Partners + Waitrose & Partners - Bohemian Rhapsody

Waitrose and John Lewis have launched their new visual identities ‘Waitrose & Partners’ and ‘John Lewis & Partners’. The change has been designed to be more explicit about their Partnership business model, which is a key differentiator from their competitors. The advert tells the story of primary school children putting on a very special performance to Queen’s ‘Bohemian Rhapsody’ much to the surprise of their mums and dads in the audience. It features the line: ‘When you’re part of it, you put your heart into it’. It’s designed to bring the Partnership’s commitment to its customers to life by showing that when you are part of something, you go the extra mile and the results can be extraordinary.

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adam&eveDDB

We are adam&eveDDB. A place that believes in the power of creativity to create the change we want to see in the world. A place full of audacious and famous ideas that help grow businesses and shape cultures. A place packed with the energy and passion to make things happen. A place where egos are left at the door, because we know none of us is as smart as all of us. A place that welcomes ‘adam&everyone’ and helps them be the best they can be. A place always on the look-out for new creative opportunities and brilliant new talent.

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Go to the profile of Wilf Neville
almost 3 years ago

Love it!