John Lewis & Partners + Waitrose & Partners - Bohemian Rhapsody

Waitrose and John Lewis have launched their new visual identities ‘Waitrose & Partners’ and ‘John Lewis & Partners’. The change has been designed to be more explicit about their Partnership business model, which is a key differentiator from their competitors. The advert tells the story of primary school children putting on a very special performance to Queen’s ‘Bohemian Rhapsody’ much to the surprise of their mums and dads in the audience. It features the line: ‘When you’re part of it, you put your heart into it’. It’s designed to bring the Partnership’s commitment to its customers to life by showing that when you are part of something, you go the extra mile and the results can be extraordinary.

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We have a simple mission; to work with our client partners to make brilliant work that works. We are defined by having a highly interactive, open way of working - we have a fast-moving, fast-working and collaborative culture. We all sit together, intermingled so that we create a single family of skills to benefit our clients.

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Go to the profile of Wilf Neville
Wilf Neville about 2 years ago

Love it!