Wellcome Trust - Explorify

The future of British science was in danger. Primary school kids were learning less science than ever. Their teachers were anxious about teaching it, with only 1 in 10 having a science degree. Instead of the obvious approach – a staffroom poster campaign championing science – we took a braver route. We decided not to mention the thing they were scared of: science. Instead, we created a brand, Explorify: a programme of classroom activities to spark kids’ curiosity about the world around them. It was science in disguise. With 13,000 teachers already signed up, it’s transforming learning across the UK.

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We only sell one thing at Now: unconstrained thinking. Whether it’s expressed as advertising, brand strategy, design or analytics, we will always look beyond what’s usually done to break conventions and find new ways to solve our clients’ problems. We’re completely independent so we can be 100% unconstrained in our thinking.