BT - Sync

The brief was to give BT a digital-first campaign, highlighting the importance of relationships in business and reflecting the culture of collaboration that exists in businesses today. Shot in one take, we teamed up with acapella group The Buzztones to demonstrate how being in sync with each other is crucial when you’re trying to turn business ideas into reality.

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We only sell one thing at Now: unconstrained thinking. Whether it’s expressed as advertising, brand strategy, design or analytics, we will always look beyond what’s usually done to break conventions and find new ways to solve our clients’ problems. We’re completely independent so we can be 100% unconstrained in our thinking.