A whole new way to buy Sky

Transforming how Sky connect with their customers

Like Comment

We worked with Sky as they re-imagined their commercial proposition and created a new way for people to buy Sky. No more bundled packages, now customers can build their own, personal Sky experience. From designing the identity, to developing all aspects of campaign strategy and execution, this was probably the most game-changing strategy and campaign for Sky ever.


Like the unicorn, Digitas is a rare beast, with strategy, technology, data, creativity and media under one roof. We believe in a different approach to designing experiences for brands. The future lies in combining the memorability of brand thinking with the empathy of design thinking. We believe brands should strive to create Total Brand Experience. We create connected experiences through our capabilities in - Experience Consulting, Platforms & Products, Precision Media and CRM, Comms & Content. We have a different way of working to most agencies. Casting is a strategic deliverable and we build multidisciplinary teams fluent in marketing and technology. We have a process for designed collaboration and we solve problems through making.