New York Bakery Co - The Woman Who Runs New York

New York Bakery Co. knows that there’s only one way to make bagels: boiled and baked. Just like they are in NYC. We searched for the perfect way to bring this across the pond and discovered a small woman – with a big personality. Meet Edna. She’s the Woman Who Runs New York because she feeds New York. Bagels. And lots of them.

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We only sell one thing at Now: unconstrained thinking. Whether it’s expressed as advertising, brand strategy, design or analytics, we will always look beyond what’s usually done to break conventions and find new ways to solve our clients’ problems. We’re completely independent so we can be 100% unconstrained in our thinking.