Creating Personalised Holograms for O2 Business

MBA targets high-value prospects for O2 Business, with a personalised holographic digital expert.

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O2 Business identified 50 high-value customers they wanted to persuade to switch to O2. To open those conversations, we wanted to show these prospects that O2 are a network with innovative digital ideas, and hero their key USP – a personal Digital Advisor for every business customer.

A personalised holographic digital advisor was sent to each prospect. By recording 50 bespoke scripts, the hologram was able to speak to each about what O2 could do to specifically help their business.

The campaign achieved an 18% response rate in the first week, delivered an ROI of 13 and has already won 4 IPM awards including the Gold.

Stephen Maher

Founder and CEO, MBA

Stephen is the founder and CEO of MBA, Where Digital and Direct Interconnect. MBA is an independent digital agency whose clients include Cambridge University, Everest, Google, Investec Bank, O2 , RSM, Sage by Heston Blumenthal. MBA has featured 3 years running in Campaign magazine as one of the ‘World’s Leading Independent Agencies’ and is a member of the UK Government Creative Industries Taskforce. MBA has been awarded 4th in the Elite rankings in The Drum Digital Census and IPA CPD Platinum 3 years running for talent development.