The Guardian 'A Space for...'

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Karmarama are the appointed creative agency working with the Guardian on the launch concepts for the Guardian’s redesign of its print and digital products - delivering the campaign concept, video and outdoor production as part of a wider Guardian campaign. 

The new campaign, ‘A Space for …’ repositions the Guardian in today’s world, and reflects on the renewed purpose and mission as recently laid out by editor-in-chief Katharine Viner. The work positions the Guardian and its new tabloid format as a space for people to think, debate, discuss and act. 



Now part of Accenture Interactive, we have unrivalled access to leading technologies, advanced analytics, global scale as well as extensive experience in complex customer-centric digital transformations. Together, we are able to combine our Karmarama creative flair and strategic innovation with the consulting rigour and technological nous of Accenture Interactive to drive better performance for our clients, with human insight at the heart.