E45: Straight Up Skincare

Straight Up Skincare E45 recruits double Olympic boxing champ Nicola Adams OBE to launch its new brand positioning.

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Havas London snapped up the cream of the crop for their E45 'Straight Up Skincare' campign, with the UK’s two times Olympic champion Nicola Adams. 

Nicola, who uses the skincare brand, has helped to reposition E45 as an everyday solution to a multitude of skincare issues after 60 years of it being used to treat more serious conditions.

Havas London was behind the creative strategy for the campaign, with sister social media agency Cake handling PR and Knucklehead directing the TV ad showing how E45 integrates with her routine.

Alongside a comprehensive Influencer and PR blitz, this large integrated campaign – TV, outdoor, digital, social, influencer, PR – has seen the E45 work deliver a 5% uplift in sales.

Havas London

Havas London is Havas UK's flagship creative agency. Our mission is to make a meaningful difference to the brands, the businesses and the lives of the people we work with. We are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive and grow.