Sport England: This Girl Can
Two million fewer women than men were exercising regularly in England, forming a large and stubborn gender gap. Women knew and understood the benefits of exercise, and what’s more, 75% of them aged 14-40 said they want to do more activity. But they weren’t…Our campaign helped women overcome the 'fear of judgement'. The social first campaign took on a life of its own,becoming a movement and a unifying symbol for women. It has got more than 2.8 million women exercising and has won over 50 industry awards including a Cannes Grand Prix for creativity and an APG Grand Prix for strategy.
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