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Sport England: This Girl Can

Two million fewer women than men were exercising regularly in England, forming a large and stubborn gender gap. Women knew and understood the benefits of exercise, and what’s more, 75% of them aged 14-40 said they want to do more activity. But they weren’t…Our campaign helped women overcome the 'fear of judgement'. The social first campaign took on a life of its own,becoming a movement and a unifying symbol for women. It has got more than 2.8 million women exercising and has won over 50 industry awards including a Cannes Grand Prix for creativity and an APG Grand Prix for strategy.

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FCB Inferno

FCB Inferno is one of the world’s leading creative agencies and works with a diverse mix of both local and global clients.

We create ideas that drive business today and build brands of tomorrow. Ideas that endure and are Never Finished. At FCB, we believe the best part of a brand’s story is never finished. 

The work we do is both highly commercial and purpose-driven for some of the world’s most iconic brands, including the creation of the acclaimed ‘This Girl Can’ campaign for Sport England. FCB Inferno believes in a real commitment to diversity and inclusion and truly champions this both in way we work with our people and how we work with our clients.

We have been awarded the inaugural One Show Fusion Pencil for diversity and inclusion, and the Good Report’s #1 campaign and network in this year alone.

Our creativity and effectiveness have been recognised at numerous global award shows for solving client’s business problems in innovative ways. This includes multiple Grands Prix at Cannes, D&AD White and Yellow pencils and even a BAFTA nomination.

We are part of the FCB Network with over 8000 employees across 80 countries. FCB was named Global Agency Network of the Year by Adweek 2020 and Network of The Year at the Cannes International Festival of Creativity in 2021.

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