Sport England: This Girl Can, Phenomenal Women

Following on from the staggering success of the 2015 This Girl Can campaign, where the advert was viewed over 95 million times, the campaign is back. Nearly 3 million women in England were motivated to become more active. However, the gender gap still exists and our job is not yet done. Sport England challenged us to go further this time, extending the target age range from 14-40 to 14-60+ and tackle a whole new raft of barriers.

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FCB Inferno

FCB Inferno is one of London’s leading advertising agencies, and part of global advertising network FCB. The network dates back to 1873, and now has 9000 employees in 90 countries, with 120 at FCB Inferno. The agency’s clients sit across industry sectors and currently include Sport England, BMW, Huawei, AB InBev, Kimberly Clark, the Home Office and the Premier League. FCB Inferno was voted Agency of the Year at the inaugural Campaigns for Good awards. Over the past 4 years we have been recognised at Cannes International Festival of Creativity in categories including Film, Social and Influencer, Mobile, Digital Craft and Brand experience. We received two Grand Prix awards in 2015 and 2016 and were the second most awarded European agency - and eighth in the world - at the festival in 2019.