Argos 2018 Case Study

Argos has always been a category-of-one retailer; a unique store-and-catalogue model that became a familiar presence on every High Street. Yet the challengers it had started to face were far from unique; the digital revolution in general, and Amazon in particular, were in danger of leaving Argos looking outmoded, even irrelevant. Our brief was to help turn the business round, to reinvent it for the new era. Less ‘500 store with a website’, more ‘digital leader with 500 pick-up points’, we had to present Argos as a smarter, more dynamic retailer, a category-of-one once more.

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The&Partnership London is a future-focused creative agency whose mission is to bring together creativity, technology and data in new, exciting and effective ways. Originally founded in 2001 as CHI, the agency rebranded in 2018 as The&Partnership London, underlining its position as the beating creative and strategic heart of The&Partnership’s cross-discipline network of agencies. The&Partnership London believes the future of the creative industries lies in big, bold and bionic ideas which blend world-class creativity with smart data, progressive technology and artificial intelligence. The agency was in 2016 named the UK’s most awarded independent creative agency at Cannes Lions, as well as Digital Agency of the Year at the Campaign BIG Awards. The&Partnership London is the creative centre of The&Partnership, which is both the UK’s largest and Europe’s fastest-growing independent agency network, increasingly known for its innovative in-sourced model. Backed by WPP and spanning four continents, with 1,500 staff, the multi-disciplined network last year saw a year of record growth, expanding across 17 new European markets and doubling in size against a challenging industry backdrop. It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined, on-site teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas. The&Partnership has 22 offices across North America and Europe.