Lastminute.com: Whatever Makes You Pink

Using hyper-contextualised mobile-first content to relaunch the brand across Europe.

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We were appointed as lastminute.com’s pan-European agency in November 2017 to help them stand out from the crowd in a challenging industry and regain their position as one of the leaders in the online travel market.

We devised a new, memorable platform for them, in contrast to the more functional approach taken by their competitors. The ‘Whatever makes you Pink’ campaign launched in February 2018 in five markets including; UK, Italy, Spain, Germany and France, via a compelling creative story-telling concept with data at the heart. The campaign was launched across mass media channels such as TV, VOD and OOH, with a focus on social media channels.

Lastminute.com print
Lastminute.com, Whatever Makes You Pink print
Lastminute.com flamoji
Lastminute.com, Whatever Makes You Pink flamoji (click image for more)
Lastminute.com Buses
Lastminute.com, Whatever Makes You Pink buses

Publicis•Poke

We create Living Ideas that grow brands and businesses. Ideas which live and breathe in culture, growing and evolving over time. Through a combination of brand experience, commerce and communications, we help brands earn a place in people’s heads, hearts and hands.

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