McCann London - Wimbledon - #takeonhistory

In honour of the 150th Anniversary of the Wimbledon - the most anticipated Tennis Championship of the year - and 50 years of Open tennis, the #takeonhistory campaign tells the story of Wimbledon though the decades, from its beginnings in 1877 up to present day. Using a developing illustrative style that reflects the evolution of the game, this latest Wimbledon campaign leverages technical innovation to celebrate the worlds oldest tournament through animation. Our content film marks the third year of the Wimbledon ‘In Pursuit of Greatness’ global campaign, which consistently earns Wimbledon £10M+ in free media each year.

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McCann London

We exist to help brands play a meaningful role in people’s lives. To help our clients create meaningful connections with their customers we relentlessly pursue the truth, secure in our knowledge that when the Truth is Well Told, it possesses the unique vitality to change behaviour and move the market.