McCann London - Bisto - Spare Chair Sunday
We’ve helped Bisto carve out its role in the nation’s homes. With the Bisto Together Project we have given the brand purpose: to bring people together over a proper meal. Activated in a number of ways, consistently linking Bisto and quality meal times. Through TV advertising, we tell the story of real people who are kept apart by circumstance and bring them together over a hot meal. With Spare Chair Sunday, we’ve encouraged thousands to invite elderly people to take up the spare place at a family Sunday lunch. And with the Bisto Table Giveaway we gave practical help to households who didn’t have anywhere to eat together – we designed and distributed a fold-away table and followed each one’s journey.