With the launch of Pampers’ new pull up nappy pants, P&G wanted to show that changing your child’s nappy is no longer a tiring wrestle with your wriggly baby. They were keen to use humour to tell the story so the challenge was to create a video that went beyond the staid product shoot and to deliver something that parents would resonate with and share on social.
TOAD created Wriggle Wrestle, WWE spoof wrestling match between loving parents and their little one. The build up would mirror the intros that wrestlers get as they enter the ring, complete with funny wrestler nicknames. After the initial struggle with regular taped nappies we introduced the easy on nappy pants into the ‘wrestle’ as a game changing solution for the knackered parents.