Public Health England: Sugar Smart
HOW DO YOU TACKLE CHILD OBESITY IN THE MODERN WORLD?
We developed and created a free, easy to use app, that revealed just how much sugar is hidden away in the products on supermarket shelves and in cupboards. All users had to do was scan the barcode. They could then share their findings to Facebook and Twitter. The app was supported by a national campaign - including TV and press ads, as well as digital OOH and online.