Public Health England: Sugar Smart

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HOW DO YOU TACKLE CHILD OBESITY IN THE MODERN WORLD?

We developed and created a free, easy to use app, that revealed just how much sugar is hidden away in the products on supermarket shelves and in cupboards. All users had to do was scan the barcode. They could then share their findings to Facebook and Twitter. The app was supported by a national campaign - including TV and press ads, as well as digital OOH and online.

M&C Saatchi

MAKE CHANGE For 25 years, M&C Saatchi has changed the nation’s attitudes, habits, minds, diets and even its Government. In 2020, we joined forces with the former LIDA agency, boosting our strength in data-driven behaviour change at a personal level. Driving the new agency is Camilla Kemp (CEO) and Ben Golik (CCO), our very own dream team. Our national behaviour change movements are activated right down to the individual and our customer loyalty programmes have found their place in the nation’s heart. This gives us the nous to reach everyone and every single someone, to change how they think and how they act. Whether your brand is facing change – or forcing it – we are at our best when helping clients create opportunity in change.

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