On the Side of Food by Hellmann's

Making Hellmann's Matter

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Hellmann’s new “On The Side Of Food” global campaign demonstrates the brand’s obsession with taste and highlights its commitment to responsible food production.

Keen to show that Hellmann’s is #OnTheSideOfFood and make the brand matter, we created a series of three TV ads focusing on the quality of the ingredients that go into each jar of mayonnaise.


Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).