On the Side of Food by Hellmann's

Making Hellmann's Matter

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Hellmann’s new “On The Side Of Food” global campaign demonstrates the brand’s obsession with taste and highlights its commitment to responsible food production.

Keen to show that Hellmann’s is #OnTheSideOfFood and make the brand matter, we created a series of three TV ads focusing on the quality of the ingredients that go into each jar of mayonnaise.


Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line.   We believe in today’s world this is the best way for our clients to achieve sustainable growth.   We achieve this by breaking down the barriers that restrict talent and ideas.   

Which is why our teams work fluidly across 5 capabilities: Advertising, Innovation, Experience, PR and Health.   This allows us to not only operate but innovate at the intersection of capabilities and talent.  We believe impact and magic lies at this intersection.   Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.    

The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology.     

We call this Borderless Creativity.