2021 – A digital first world. How fit is your brand? #OysVirtualCoffee

#OysVirtualCoffee featuring Katherine Whitton, Global Chief Marketing Officer at Specsavers and Jo Arden, Chief Strategy Officer at Publicis.Poke

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The last six months alone have produced more digital transformation than the last decade. It’s no surprise that Deloitte’s 7 marketing trends forecast for 2021 sees agile, digital transformation, top of the agenda. 
 
With brands under pressure to stay competitive and create connected experiences with their customers, we dive deep into insights and practical advice from pioneering leaders, championing digital change for growth.  
 
And so for our last Oystercatchers Virtual Coffee Morning of 2020, Suki Thompson was joined by Katherine Whitton, Global Chief Marketing Officer at Specsavers and Jo Arden, Chief Strategy Officer at Publicis.Poke, to get their thoughts on how brands set up for success in 2021.

The conversation looked at:

•    The challenges and opportunities of marketing & digital transformation  
•    Changing customer behaviours and expectations in a digitally reliant world 
•    The role of agency/client partnership in accelerating digital transformation 
•    Factors shaping digital transformation in 2021 

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