Working with Absolut we created a whole new arm to their business.
One of Forbes Magazine's Marketing Innovation Labs worth emulating in 2016, we're proud to have created Absolut Vodka's In house innovation Lab
Absolut felt like it needed more than an advertising campaign to breathe new life into its business. We came up with a way for them to harness innovation from within their company and through external sources with Absolut Labs
An incubator to combine ideas with venture partners. From CEO, through to VP's and brand teams, we're now developing a lean approach to their business that will allow Absolut to be faster, more efficient and effective.
The first campaign to emerge from Absolut Labs was Absolut Reality. A global digital platform where artists can collaborate with the Absolut brand to create work that brings music, art and technology together in news ways. Our limited edition Absolut Reality headsets turned peoples smartphones into a virtual reality device. Transporting people into exciting new virtual worlds. List of Deliverables Video, 360 video, website, social, asset design, artist management.