The National Lottery

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Sep 10, 2019
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Camelot challenged ITNProductions to bring The National Lottery back to Saturday night TV. Bringing Lotto results to the nation, in a more engaging and entertaining way and delivering a LIVE advert every single week helping to drive brand relevance and positivity towards The National Lottery and bring the nation together.

 
Race to the Numbers was broadcast live from a different Lottery-funded location each week.
 
The Big Surprise – highlighting the fantastic projects the nation supports when they play The National Lottery
 
Local media coverage of each Big Surprise reached approximately half a million people a week
 
The Big Surprise ads were rated as the highest achieving adverts to date for Camelot
 
Average of five million TV viewers per week
 
The majority of Big Surprises had almost a million social media views per week (13 in total)

Go to the profile of ITN Productions

ITN Productions

We are an award winning independent production company working across commercials, branded entertainment and live and reactive content. We are proud to represent a brilliantly eclectic roster of talented directors, who together offer an exciting proposition in the commercial space. With backgrounds varying from photo-journalism, photography and cinematography, to our specialism in storytelling and in multi-camera & live, our directors have the skills and experience to deliver eye-catching and effective content to any scale and brief.

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