Tesco F&F She Only Popped in For...

Sep 10, 2019

ITN Productions Advertising produced the SS19 sponsorship campaign for Tesco F&F.

The ten fashion idents are a celebration of real women who want to add a little glamour to their lives. ‘She only popped in for’ revolves around the idea that our women popped in to pick up an everyday item from Tesco, only to step out in a fabulous new F&F outfit. The campaign speaks a high fashion cinematic language, in contrast to humorous down-to-earth moments with mum and the kids. Never has the everyday looked so glamorous.

Filmed on location in Cape Town South Africa, the campaign was created in collaboration with ODD and Mediacom.

The sponsorship is currently live on ITVBe.

Credits: Production: ITN Productions Producer: Noelia Lage Director: Jones Head of Corporate: Katrina Murray Production Manager: Claire Lambert Offline & Online Editor: Rhyss Hall Sound Design: Guilt Free Grade: Steffan Perry, Framestore.

Creative Agency: ODD, Hannah Vere and Eilidh Ratcliffe.

Media Agency: Mediacom

ITN Productions

We are an award winning independent production company working across commercials, branded entertainment and live and reactive content. We are proud to represent a brilliantly eclectic roster of talented directors, who together offer an exciting proposition in the commercial space. With backgrounds varying from photo-journalism, photography and cinematography, to our specialism in storytelling and in multi-camera & live, our directors have the skills and experience to deliver eye-catching and effective content to any scale and brief.

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