Hawaiian Tropic - Aloha Spirit

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Sep 10, 2019
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ALOHA. It’s bigger than a greeting. It’s an attitude, a spirit, a way of life.

ITN Productions Advertising created and produced Hawaiian Tropic’s 2018 Summer Campaign, in collaboration with Wavemaker.

Hawaiian Tropic wanted to build its beauty brand credentials, with its Hawaiian heritage, botanical skin-loving ingredients and famous scent. Our creative response partnering with Wavemaker, was to bring to life the summer of three stylish friends, who encapsulate the aloha spirit. Our girls have the Hawaii feeling wherever they are; be it in the city, on the beach and at a festival. Aimed at young women 18-24 years, the social first creative of commercials and Instagram stories, invites viewers to share their own UGC Hawaii feeling.

Filmed on location in Cape Town South Africa, the campaign has been very well received by Hawaiian Tropic globally and is currently live across digital channels.

Credits: Creative & Production: ITN Productions Head of Creative: Kathryn Cox Producer: Noelia Lage Director: Laura Borgio Head of Branded Content: Mark Thompson Production Manager: Claire Lambert Offline & Online Editor: Rhyss Hall Grade: Okay Studio Sound: Guilt Free

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ITN Productions

We are an award winning independent production company working across commercials, branded entertainment and live and reactive content. We are proud to represent a brilliantly eclectic roster of talented directors, who together offer an exciting proposition in the commercial space. With backgrounds varying from photo-journalism, photography and cinematography, to our specialism in storytelling and in multi-camera & live, our directors have the skills and experience to deliver eye-catching and effective content to any scale and brief.

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