How to work with influencers for purpose driven marketing

Exploring the growth of purpose-driven marketing and brand activism, within the specific context of influencer marketing.

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Consumer desire to make the world a better place is booming, with issues such as climate change, inclusivity and sustainability all sitting front and centre. 

As a result, more brands are committing themselves to social change than ever before. 

Influencer Intelligence have produced a report that explores the growth of purpose-driven marketing and brand activism, within the specific context of influencer marketing. 

It looks at how brands are collaborating with social influencers to help them champion or become advocates for social, economic, political or environmental change, or to raise awareness of a cause or issue. It also investigates examples of brands who have found success in their influencer partnerships, to drive purpose, and will also consider how and when things can go wrong.

Additionally, it looks at the moral responsibility that brands and influencers alike have towards their audience to champion issues that they genuinely have a right to be talking about, rather than jumping on the latest ethical bandwagon.

Above all, it seeks to offer best practice advice on the delicate balance that brands and social activists must navigate when working together to support a cause.

To download a copy of the report, visit the Influencer Intelligence website.


Go to the profile of Influencer Intelligence

Influencer Intelligence

With over 30 years industry experience, Influencer Intelligence combines data science and social analytics, with specialist advisory and best practice training to equip marketers with the data, insights and skills they need to deliver successful talent-led campaigns.

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