In our latest report, Influencer Marketing 2020, it was revealed that influencers with under 100,000 followers are the group in highest demand from brands, with 55% of survey respondents believing them to have a better connection with their target audience in comparison to their high-profile peers. Additionally, 61% of consumers say micro-influencers or niche influencers produce more relatable content.
16-year-old actress Sadie Sink’s credits include American Odyssey, Blue Blood and The Americans, but her breakout role occurred in Netflix’s global hit original series - Stranger Things. Sadie plays Maxine ‘Max’ Mayfield and joined the young cast as a regular in Season Two. Sadie’s most extensive and long-term partnership to date has come in the form of Kate Spade New York; who tapped her to become the face of their Spring/Summer 19 campaign in January. But just how well matched are Kate Spade and Sadie Sink?