About Influencer Intelligence

With over 30 years industry experience, Influencer Intelligence combines data science and social analytics, with specialist advisory and best practice training to equip marketers with the data, insights and skills they need to deliver successful talent-led campaigns.

Contact Influencer Intelligence

Phone Number
020 7970 4299

More About Influencer Intelligence

Turnover
  • £500k - £1M
Top 5 specialisms
  • Advertising
  • Content
  • Data & Analytics
  • Digital
  • Events
  • PR
  • Social
Top 5 Sectors
  • Fashion/Clothing/Footwear
  • Information Services, Technology & IT
  • Luxury
  • Media & Entertainment
  • Publishing

From Micro to Nano: Why Influencer Marketing is Downsizing

In our latest report, Influencer Marketing 2020, it was revealed that influencers with under 100,000 followers are the group in highest demand from brands, with 55% of survey respondents believing them to have a better connection with their target audience in comparison to their high-profile peers. Additionally, 61% of consumers say micro-influencers or niche influencers produce more relatable content.

Data deep dive: Sadie Sink x Kate Spade

16-year-old actress Sadie Sink’s credits include American Odyssey, Blue Blood and The Americans, but her breakout role occurred in Netflix’s global hit original series - Stranger Things. Sadie plays Maxine ‘Max’ Mayfield and joined the young cast as a regular in Season Two. Sadie’s most extensive and long-term partnership to date has come in the form of Kate Spade New York; who tapped her to become the face of their Spring/Summer 19 campaign in January. But just how well matched are Kate Spade and Sadie Sink?