Livity - Agency profile and latest work

We use youth culture to design the future.

For 18 years we’ve been bringing brands together with next gen talent to make the world a better place.

We work in deep collaboration with our network of cultural insiders to understand what matters to them, and to define and create what’s coming next. We use these insights and our proven methodology to help brands to grow their audiences by doing better in the world and by earning their place in culture: raising brand scores and delivering impact to the bottom line.

We know that for a business to be successful tomorrow, it must harness the opportunities of today.

SERVICES

Consultancy | Creative Studio | Talent Incubator

SPECIALISMS

Future Citizen

Co-creating platforms that help the next generation define the world they want to live in. Clients: YouTube, Girlguiding, NSPCC.

Future Consumer

Collaborating with next gen creators to earn brands a place in culture. Clients: Netflix, PlayStation, Audible.

Future Talent

Connecting the employers of today with the talent of tomorrow, to build the future’s most disruptive companies. Clients: Dyson, RAF, Vodafone

LATEST WORK

Netflix: Top Boy launch

We collaborated with Netflix on the global strategy for Top Boy, involving cultural insiders from the UK and US to help shape the proposition.

We then created a cast reveal film with acclaimed director Salomon Lighthelm to launch the show to the world. The pacey and dynamic launch piece, showcased the cast, and explored what being a Top Boy really means, teasing the world and the narrative arcs of the show. 


To launch we dropped the film at Drake’s London show at the O2. Unsurprisingly the internet went crazy with #TopBoy trending on Twitter overnight and all through the next day. The buzz in social was quickly accompanied by a clutch of positive stories, from music and lifestyle media through to national and international newspapers.

RAF: My Two Homes

My Two Homes' is a series of documentary film and photography stories following young recruits in the RAF at home and on base, showing the realities of life and how they're able to stay true to their roots. Opening new audiences up to the opportunities of working for the RAF through a partnership with Complex.

https://www.complex.com/life/raf-my-two-homes

Royal Foundation: Stop Speak Support

We worked with hundreds of 11-16s & a consortium of the biggest tech brands in the UK on how we could address the problem of online bullying. Our ethnographic work showed us the best solution was to empower the bystander; so we created a memorable mnemonic to guide young people on what to do when they witnessed bullying online: Stop Speak Support. 

Launched with a film voiced by Matt Berry and animated by James Curran, the integrated campaign included OOH on the BT Tower and Wembley stadium, an extensive digital media plan, a dedicated website, social content, events and a partner toolkit for brands. The campaign reached 33 million people & 75% of teenagers who saw it felt more confident in dealing with bullying as a result.


About Livity:

We use youth culture to design the future.

For 18 years we’ve been bringing brands together with next gen talent to make the world a better place.

We work in deep collaboration with our network of cultural insiders to understand what matters to them, to define and create what’s coming next. We use these insights and our proven methodology to help brands to grow their audiences by doing better in the world and by earning their place in culture.

We know that for a business to be successful tomorrow, it must harness the opportunities of today. To learn more visit https://livity.co.uk/


Go to the profile of MAAG - Independent Agency Community

MAAG - Independent Agency Community

The Marketing Agencies Action Group (MAAG) is the UK’s trade association that represents entrepreneurial and independent marketing agencies. We are a growing community of those marketing agencies that are independent in culture and entrepreneurial in spirit resulting in the creation of some of the most transformative, innovative and inspirational communication campaigns for the world's biggest brands.

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