ignis – Marriott Members Get It
the challenge: To support the Marriott Rewards programme and communicate its unique ‘Moments’ offering. We were tasked with demonstrating that Marriott Reward Members get more. More stays, more experiences and therefore more out of life.
In a world where loyalty programmes are often transactional and perfunctory in nature, our strategy was to humanise the experience aspect of the rewards programme and to drive real impact through leveraging Marriott’s partnership with the NFL via the Super Bowl, one of the world’s leading sporting events.
The campaign centred on the creation of an authentic piece of brand content featuring a Marriott Rewards Member and NFL fan. Our unsuspecting Marriott Rewards Member arrived at BBC Studios for what he thought was a studio tour. Joining the NFL presenters on the studio set of The NFL Show as a ‘special guest’, he was surprised with tickets to the 2018 Super Bowl LII and we captured it all on film. Marriott Members who engaged with the content had the chance to win Marriott Reward points on one day only - 31st January 2018. These points were enough for a hotel stay or a Marriott Rewards Moment. The video was pushed exclusively across Marriott Rewards Facebook, UNILAD and 3rd party publishers.
social media reach: 11,072,464
social media views: 2,957,787 social media engagements: 374,804
ignis are an award winning brand experience agency who are members of the MAAG who in turn represent the independent agency community. To learn more about ignis type "ignis" in the search bar or visit http://www.ignis.co.uk/