TBK Group: Lucozade Energy - The Unstoppable Bottle

A first of its kind brand activation, The Unstoppable Bottle took the brand ethos of ‘making your day better’ one step further by giving London the chance to ‘find their flow’ and travel on the underground for free using the UK’s first contactless payment enabled bottle.

Over 4 days, rush hour at Oxford Circus tube turned into ‘whoosh hour’. Over 5,000 Lucozade samples were distributed providing Londoners with free journeys across the city. The activation was supported with an integrated tube station media takeover with targeted messages like “in the zone, whatever the zone” hitting our daily strivers.

The Unstoppable Bottle not only gave 5,000 London commuters the chance to trial Lucozade Energy’s daring formulaic change in taste (a response to the sugar tax) but also to reappraise Energy as an ‘everyday energy ally’. Video content was timed with secured social media promoted posts which amplified the idea; reaching a phenomenal 34.6 million people across the UK.



To learn more about TBK Group type TBK Group in the search bar or visit https://www.tbkagency.com/

MAAG - Independent Agency Community

The Marketing Agencies Action Group (MAAG) is the UK’s trade association that represents entrepreneurial and independent marketing agencies. We are a growing community of those marketing agencies that are independent in culture and entrepreneurial in spirit resulting in the creation of some of the most transformative, innovative and inspirational communication campaigns for the worlds biggest brands.

No comments yet.