Turkish Airlines - The Selfie Shootout

To demonstrate Turkish Airlines' greatest feature “flying to more countries than any other airline” we created a culturally relevant campaign, the ‘Kobe vs. Messi: The Selfie Shootout’. We challenged two of the most famous sports stars on the planet - Kobe Bryant and Lionel Messi to partake in a cultural phenomenon that spanned the globe. It is YouTube's Ad of the Decade, the most liked YouTube ad of all time, and most viewed YouTube ad of all time.

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Jun 13, 2019

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