Turkish Airlines - The Selfie Shootout

To demonstrate Turkish Airlines' greatest feature “flying to more countries than any other airline” we created a culturally relevant campaign, the ‘Kobe vs. Messi: The Selfie Shootout’. We challenged two of the most famous sports stars on the planet - Kobe Bryant and Lionel Messi to partake in a cultural phenomenon that spanned the globe. It is YouTube's Ad of the Decade, the most liked YouTube ad of all time, and most viewed YouTube ad of all time.

Go to the profile of CPB London
Jun 13, 2019
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Go to the profile of CPB London

CPB London

We’re a creative collective that likes disruptive ideas. Our mission is to create the most written about, talked about, and outrageously effective work in the world.

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