Hotels.com - Hate-Like

Our latest work for Hotels.com plays off the ubiquitous but unspoken social media behaviour - the newly coined, 'hate-like'. A term used when people post their exotic and romantic holiday pictures on social media, you may tap ‘like’ but you’re secretly wishing them ill will for having a good time. Hotels.com pokes fun at this social truth and offers people a solution to their travel envy that they can help you book brag-worthy trips of your own.

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Jun 13, 2019
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Go to the profile of CPB London

CPB London

We’re a creative collective that likes disruptive ideas. Our mission is to create the most written about, talked about, and outrageously effective work in the world.

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