PayPal - New Money

The challenge with PayPal was to take them from what they’d been known for - ‘the eBay payment component’ - as a functional benefit and give greater meaning around the brand and organisation and tell the world what it stood for. We coined the term ‘New Money’ and made it stand for all the positive advancements that had been happening in the financial services world, pushing against the old way of doing things, which people saw as a broken system.

Go to the profile of CPB London
Jun 13, 2019
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Go to the profile of CPB London

CPB London

We believe in creating real change for brands, through finding and telling their truth, in the most unexpected, creative and surprising way.

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