MINI SQUAWK - HELEN JAMES, CEO, CPB

Suki Thompson speaks to Helen James at creative agency Crispin Porter Bogusky

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Helen James from CPB talks to Suki about how the agency is innovating, adapting and responding sensitively as the situation changes not just weekly, but daily, keeping teams connected when the casual conversations aren't happening in the same way, and preserving agency culture including Corona Island Disks.

They also cover how to ensure the focus on issues that may have slipped down the agenda during the crisis, such as diversity and inclusion, don't suffer in the longer term.

Finally, Helen also talks about how brand purpose is evolving into brand utility.

Watch the conversation here.

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