Coca-Cola has released an energy drink for a new generation, under its main brand. Coca-Cola Energy has the great Coke taste that people already know and love, but it features caffeine from naturally-derived sources, Guarana extracts, B vitamins and no taurine. Ogilvy was tasked with its high energy global launch.
Hitting the public with a takeover in Piccadilly Circus over bank holiday weekend, our "Spread Your Positive Energy" campaign celebrates positive energy and encourages people to spread it to others. The campaign sets out the brand’s distinctly upbeat and social positioning across TV, Cinema, Social, Print, PR, Digital, POS and OOH.