Finding power, potential and innovation through brand experience

Go to the profile of Rufus Leonard
Oct 15, 2019
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Laurence, CEO

Brand experience is all-encompassing - transforming the entire experience, impacting how people feel about a brand, and in turn, having a significant impact on spend, loyalty and, inevitably, advocacy.

We know that technology has transformed both consumer expectations and brand relationships. While brands can no longer rely on advertising as a go-to way of building relationships, these digitally-driven developments open up a world of opportunity for brands to innovate highly intuitive, personalised experiences.

By looking at innovation through a brand experience lens, businesses can move to a customer-centric approach that not only exceed expectations but also raises their commercial impact. After all, brands with a strong brand experience command 79% higher purchase intent and an average of 45 more Net Promoter Score points than those who offer a lesser experience.

However, despite the clear business impact of brand experience, organisations continue to struggle to deliver consistent, connected and differentiating experiences.

Writing for Admap, Laurence Parkes explains how business leaders can unlock faster and more reactive innovation, building on existing brand equity and creating greater alignment with core business.

Go to the profile of Rufus Leonard

Rufus Leonard

Ever since our founders, Neil and Darrel, started Rufus Leonard 29 years ago, we have been helping businesses create extraordinary experiences for their colleagues and their customers across all touchpoints. We do this with an engineering mindset, which means we’re both visionary thinkers and detailed doers. We believe this holistic approach is critical for success in an increasingly complex world. Our integrated offer enables us to design, build and fine-tune the engines of Extraordinary Brand Experience – Organisational Engagement, Brand Optimisation, Service Design & Build and Technology. Supporting brands like Lloyds Banking Group, British Gas, Reckitt Benckiser, Royal Mail, Stagecoach, BBC and Aggreko.

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