Gordon's Gin - #Yaydelay

Yay Delay is a data-driven, rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts. Combining train delay data with locational data, we targeted commuters who were delayed and served dynamic discounting via a digital coupon to be redeemed in a nearby bar.

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Apr 02, 2019
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Go to the profile of MullenLowe Group

MullenLowe Group

We are a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We use creativity to get our clients’ brands an unfair share of attention.

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