National Aids Trust - Rock the Ribbon

In order to put World AIDS day and HIV back on people's radar we launched a film which invited the world to #ROCKTHERIBBON. Starring Childish Gambino’s ‘This is America’ choreographer Sherrie Silver proudly rocking a red ribbon with stunning dance moves along with narration by Stephen Fry, the film is geared towards helping people feel proud of supporting those living with AIDS & HIV, and to do so by openly wearing the iconic red ribbon.

Go to the profile of St Lukes
Mar 22, 2019
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Go to the profile of St Lukes

St Lukes

St Luke’s is a proudly independent creative agency with a culture like no other. We believe brand transformation starts with personal transformation, and the boldest ideas come from teams outside of their comfort zone. What separates us from other agencies is our mission to create bold ideas that push life forwards. We don’t just make advertising, we make creative interventions that inspire cultural change. These are ideas to live by, ideas that reshape businesses, and at their best, ideas that impact on society. As marketing grows more complex, an agenda setting ideas becomes the north star that shapes every aspect of the brand experience. From giants like Diageo, Heineken and Shop Direct to challengers like National Aids Trust and MOMA, all of our clients come to us to set the agenda. Overview of services: Advertising, branded content, visual identity, brand consultancy, communications strategy, consumer research, digital strategy, internal communication, social media, in-house production.

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