BUPA: FOR LIVING

Shot by Cannes Grand Prix award-winning director Martin de Thurah through Academy Productions, the film explores the life-affirming moment of relief and joy that comes as the female protagonist of the ad realizes that she has finally beaten cancer for good. Shot in one continuous take, we witness the change that occurs within her as she leaves her illness behind and returns to the dancefloor with a new sense of hope for the future.

Go to the profile of Olenka Lawrenson
Aug 02, 2018
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Go to the profile of Olenka Lawrenson

Olenka Lawrenson

Head of Brand, Engine

WCRS is a creative agency. We create work people care about across all channels. These days it’s easy for people to avoid things that don’t matter to them, so it’s never been more important to create work people care about. Whether it’s ads, music, programming, games, apps or gadgets, we strive to make things that people want to engage and interact with.

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