WARBURTONS: PRIDE & BREADJUDICE

​Romance and nostalgia are brought to the bakery aisle with the launch of our Warburtons ad, ‘Pride & Breadjudice’ featuring Peter Kay as the starring role.

Aug 02, 2018
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Romance and nostalgia are brought to the bakery aisle with the launch of our Warburtons ad, ‘Pride & Breadjudice’ featuring Peter Kay as the starring role.

The 180-second advert features all the key ingredients of a good period drama, highlighting what makes Seeded Batch loaf just so special, and forms part of the brand’s newest integrated campaign which seeds consumers with a taste of Warburtons’ family heritage.


A creative adaptation of the true story behind Warburtons’ beginnings as a family business 141 years ago, Peter brings the story to life using a combination of his much-loved comedic humour and takes inspiration from the nation’s favourite literary and on-screen lotharios.

The campaign was further sustained across social channels, digital and OOH.


Olenka Lawrenson

Head of Brand, Engine

WCRS is a creative agency. We create work people care about across all channels. These days it’s easy for people to avoid things that don’t matter to them, so it’s never been more important to create work people care about. Whether it’s ads, music, programming, games, apps or gadgets, we strive to make things that people want to engage and interact with.

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