BIO: The Future of Auto

Engaging Tomorrow’s Car Buyer in the Experience-led Economy

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Dec 10, 2018
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Are car brands and dealerships set up to thrive in the experience-led economy?

We recently surveyed over 1000 auto consumers to understand their changing attitudes towards car brands. Our research identified a big shift in car buying practices – almost 60% of people don’t like visiting dealerships and only 17% think brand websites are useful.

What people really want when they consider buying a new car? Are car brands and dealerships ready to thrive in the experience-led economy? Check out the full survey results and BIO's analysis:

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The BIO Agency

BIO is an award-winning digital agency consulting and delivering on customer experience-led innovation and transformation. We are one of the only agencies in the UK that can provide an in-house, end-to end service, spanning everything from business vision and strategy to service design, creative innovation and technical development and build. Defining ourselves as Digital Change Agents®, we create customer experiences that are simple, seamless and intuitive, changing the way customers engage and buy from today’s organisations. We work to redefine sectors, helping clients move ahead of their competitors and creating companies fit for the future.

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