FROM PERSONAS TO NUDGES: WHY SUCCESSFUL TRANSFORMATION PROJECTS NEED BEHAVIOURAL SCIENCE

Personas are still important, but behavioural science enables a true best-in-class customer experience to be created.

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Apr 05, 2019
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Although personas are still crucial as a guide, for transformation programmes, it's imperative that we dive a bit deeper into who consumers are. Utilising behavioural science allows us to uncover more fundamental human impulses enabling us to create experiences for personalities rather than demographics.

Read the full story here from BIO's News and Views.

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BIO is an award-winning digital agency consulting and delivering on customer experience-led innovation and transformation. We are one of the only agencies in the UK that can provide an in-house, end-to end service, spanning everything from business vision and strategy to service design, creative innovation and technical development and build. Defining ourselves as Digital Change Agents®, we create customer experiences that are simple, seamless and intuitive, changing the way customers engage and buy from today’s organisations. We work to redefine sectors, helping clients move ahead of their competitors and creating companies fit for the future.

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