LESS PAIN ON THE TRAIN: HOW DIGITAL TECHNOLOGY CAN IMPROVE THE CUSTOMER EXPERIENCE FOR UK RAIL PASSENGERS
Improving the passenger experience through digital
Although the UK rail network may be behind many other countries, all is far from lost. Passenger experience can still align to passenger expectations if digital is utilised correctly by the industry.
By tackling some of the more basic problems facing rail such as pricing, complexity, seating and communication, many of the barriers to a positive customer experience can be removed.
Read the full article on BIO's News and Views.