Visa 'Where You Shop Matters'

In a rallying cry to the UK’s shoppers, we’re asking them to switch the focus from what they are buying to where they are buying. Featuring 13 real shopkeepers – including a bookseller, greengrocer and café owner – we're encouraging shoppers to show their local high street some love this Christmas.

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Nov 06, 2019
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Visa has launched its 2019 Christmas campaign featuring real independent shopkeepers, to inspire the nation to visit their high streets and shop locally this Christmas.

Building on the success of last year’s creative this year the campaign has evolved while staying true to its positive and impactful message. In a rallying cry to the UK’s shoppers, we’re asking them to switch the focus from what they are buying to where they are buying. 
 
The advert features 13 real shopkeepers – including a bookseller, greengrocer, antique dealer and café owner – each encouraging shoppers to show their local high street some love this Christmas.
 
Independent retailers up and down the country are also invited to join the campaign by recreating the Christmas advert and showing why ‘Where You Shop Matters’ to their own high streets. The copycat adverts will be independently judged with the overall winning advert airing in a prime-time television advertising slot in the run-up to Christmas for millions to see. By giving a high street a national advertising slot Visa wants to inspire people up and down the country to visit their own high streets and shop locally this Christmas and beyond.

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Saatchi & Saatchi

Saatchi & Saatchi London is built on our belief, that Nothing is Impossible. This spirit is brought to bear on transformative work for clients including Procter & Gamble, HSBC, BT, EE, Expedia, Kerry Foods and Visa. The Saatchi & Saatchi network unites 114 offices in 67 countries and 6,500 people. Saatchi & Saatchi London is part of the Publicis Groupe.

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